Marketing Brand Positioning and Strategy

Content Creation

Communication

Lead Generation

Retention

Generate Revenues

Internet users hold more affection for brands that share their values or offer useful or entertaining content.

Brand Content Creation

Increase awareness
Get Noticed

Show your clients and customers that you care with a professional polished brand image. Present what makes you unique in your market with diligence and creativity.

Deliver a Consistent Brand Story
Increase Trust

Consistency in your brand story will build trust in your business and create a positive emotive impression of your brand for both new and established customers.

Build a Relatable Identity
Be personable

Your branding lets customers visualize your services and offerings. Let them know there are real, live human beings behind the scenes. Put a 'face to the name'.

Create Customer Loyalty
A positive emotive impression

When a customer trusts your brand, they feel good about it, and how they ‘feel’ about your brand influences their purchase decisions. A successful brand will create customer loyalty and long-term engagement.

Communication

Social Media Marketing
Build your community

A well managed social media campaign drives brand awareness, creates a loyal fanbase, increases sales and ROI, and provides more insights into your marketplace.

Paid Advertising
Scale Your A/B Testing

Paid advertising, used correctly, can help you to get results faster. Paid search can help you dominate SEO and Improve the timing and relevancy of inbound marketing. Advertising reaches consumers both before and after their purchase, persuading them to buy and then reinforcing the purchase.

PR - Public Relations
Reach a Wider Audience

Gain instant exposure, increased sales potential and position your brand as an industry expert. Consumers are likely to believe public relations messages above all other types of marketing communications.

E-mail Marketing
A positive emotive impression

Build meaningful relationships with your customers with targeted, personalised messages. This will help you to generate up-sales and customer loyalty.

Lead Generation

Build Relationships and Trust
Lead Nurturing

Engage your leads over time through relevant content and with the right timing, earn the lead’s business once he or she is finally ready to buy.

Quality Leads
Increased ROI

Generating high-quality leads is problematic for most organisations. Many do not set up a clear process for qualifying/disqualifying leads. A creative strategy to find the right target or buyer persona is just as important as actually selling to them.

Increase Sales and Profit Ratio
Increase ROI with lead generation

Businesses that use lead generation programs are more likely to increase sales by turning leads into long-term, loyal customers. Lead generation is a must to increase profit margins and stay in this competitive market.

Contributes to a Positive ROI
Quality leads generate sales

A well-managed lead generation campaign contributes to a better return on investment. You only pay for the leads received and hence have a greater chance of squaring your ROI by reducing the cost per lead.

Customer Retention

Make them part of the family
Build your community

Retain customers by sharing the same values. Offer a product or service which creates a connection on an emotional level to create loyalty. Your customers will be more eager to tell others about your brand and more willing to repurchase from you when the time comes.

Offer Promotions
Attract and retain customers

Special offers and promotions are great to drive repeat purchases and to attract new customers. Promotions can include a reduced percentage, bulk purchases, discounts upon second purchase, and free products or services with a purchase.

Regular communication
Stay in touch with your customers

Keep in touch regularly and personalise your messages. Regular communication can come in many forms. You can inform customers of a new product that could be of interest, the latest company news, and even to wish them a happy birthday. The aim is to create customer loyalty and maintain visibility without being spammy.

Customer Loyalty Programs
Points, prizes, cashback, discounts

Loyalty programs allow you to zone in on high-value customers. They are a great way to get new customers to return and to reward existing customers for their repeat business. Encourage repeat purchases in exchange for more privileges and discounts.

Customer satisfaction survey
Ask, listen and improve

Identify areas of your business that need improvement by asking existing customers for their feedback about your customer service, brand, and product. Customers will appreciate the opportunity to help, and you will gain insights into specific measurable and actionable areas to improve on.

Generating Revenues

Increase your customer base
Increase Your Traffic

Bring more people to your service. Whether it is foot traffic or internet traffic, more visitors to your business will equal more sales, which (assuming the average transaction size stays the same), will increase your revenues.

Increasing Average Transaction Size
Up-selling Strategy

Get each customer to purchase more. Offer your clients complementary items, discount coupons and special offers. The more of items the customer purchases, the more they spend, and the more revenue you collect.

Increase Transaction Frequency Per Customer
Customer Loyalty

Encourage people to purchase from you more often. If your average customer makes a purchase every month, generate creative offers that convince them to make purchases once a week. The more frequently your customers make purchases, the more revenues you will generate, assuming the average transaction size stays the same.

Increase Your Prices
Creative Product Line

Creativity in your product range permits you to offer limited specialised products and upgrades, for a higher price. Assuming your volume, average transaction size, and frequency stay the same, raising your prices will bring in more revenue for the same amount of effort.

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